EPIK: The AI Yearbook Sensation Taking the App Store by Storm

Reigning at No.1 on the App Store, EPIK has stirred quite a buzz in the AI world.

Week by week, AI apps have been making headlines for their viral features. One such app riding the wave is EPIK, the latest sensation from Snow Corporation, a Naver subsidiary in South Korea. EPIK gives users the nostalgic trip of generating 90s-styled yearbook photos, offering a fresh dash of nostalgia.

At its core, EPIK functions by processing a sequence of selfies from its users. The app then uses these images to produce retro-inspired yearbook photos, complete with varied poses, styles, and hairdos.

EPIK's climb to the top wasn’t an overnight success. The app, which was launched in August 2021, recently started gaining momentum. Thanks to global influencers who showcased their AI-rendered photos, EPIK's popularity skyrocketed. Its current standing on the U.S. App Store is impressive at No. 1, although its position on Google Play is a more modest No. 37.

Market intelligence firm, Apptopia, records that EPIK has amassed 92.3 million installs since its inception. Interestingly, the app gained significant traction around September 19. Meanwhile, data.ai reports slightly contrasting figures, noting 82 million downloads and a consumer spend of nearly $7 million on iOS alone.

A glance at Instagram under the #epik hashtag will introduce you to a galaxy of influencers, actors, and models, all flaunting their AI yearbook shots. From fashion influencers to Twitch streamers, the AI wave seems to have caught everyone.

Using the Yearbook Feature:

To dive into this retro journey, users need to upload between eight to twelve selfies. However, it's worth noting that the AI is an ever-evolving feature. While EPIK strives for perfection, results may vary, and not all outputs might align with user expectations. For those ready to pay, the app provides expedited results with its express delivery.

The Challenge Ahead:

Success comes with its own set of challenges. EPIK's massive surge in users has caused a delay in service. Some users have even been notified of delivery options being "sold out."

Flash in the Pan or Here to Stay?

EPIK’s success story isn't unique. Several AI photo apps, like Lensa and Remini, have enjoyed their time in the limelight. However, maintaining that traction is a herculean task. As per an Apptopia report, many AI photo apps see a decline in user interest post their initial buzz. Whether EPIK will continue its reign or become another fleeting trend remains to be seen.

In a world where AI continues to surprise us, EPIK has certainly made its mark, if only temporarily. Only time will tell if this app will join the hall of fame or fade away.